Nightlife & Events

smoochpromotions.com

The website for Smooch Promotions, the Newcastle club-night brand behind The Smooch Room — built around the next night out, with every event on a page of its own and tickets a tap away.

Visit smoochpromotions.com ↗
Client
Smooch Promotions
Sector
Nightlife & Events
Our role
Development
Live site
smoochpromotions.com ↗
smoochpromotions.com home page: “This is Smooch.” over crowd footage, with Explore Events and Discover Smooch buttons

Overview

Smooch Promotions puts on club nights across Newcastle upon Tyne — R&B, hip-hop, Afrobeats, amapiano, dancehall and UK garage — at venues including Jalou and Manahatta, with residents Joe Sensation and Sourboy on the decks.

A promoter's website has one job above all: get people to the next night. So the build puts the next event first, gives every night its own page, and sends ticket buyers straight to Fatsoma, where Smooch sells.

What webuilt.

  1. 01

    The next night, front and centre

    The home page leads with the upcoming event — artwork, a live countdown, date, venue, prices and a ticket button — before anything else.

  2. 02

    Every event, its own page

    Each night has a dedicated page with its line-up, music, times and venue, and every one is listed in the sitemap so search engines can find it.

  3. 03

    Tickets in one tap

    Ticket buttons go straight to that event on Fatsoma, so there's no extra step between deciding to go and buying.

  4. 04

    The right image for every screen

    Phones and desktops each get their own hero image, preloaded so the right one starts downloading straight away instead of waiting its turn.

  5. 05

    Motion with an off switch

    The site moves like the nights do, and a “Pause motion” control lets anyone stop the animation.

  6. 06

    Still works without JavaScript

    If scripts can't run, visitors still get the ticket link and Instagram rather than a blank page.

The Next Night section: event artwork beside the title, a live countdown, when, where, ticket prices and a Get Tickets button
What's On: upcoming events as large artwork cards with genres, date, venue and ticket links
Events page headed “Events upcoming.”, noting all tickets are sold through Fatsoma
From the Nights: a gallery strip of photos from Smooch events

On aphone.

The same pages on a phone, plus a reel from the nights themselves.

Home page on a phone
The next event with its artwork and date on a phone
An individual event page on a phone
From the nights — the energy the site is built to sell.

Event artwork, photography and footage © Smooch Promotions. Shown with permission.

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